About us

To actively participate in various fam trips and forums held in the Canary Islands in recent years has allowed us, together with the experience of over 17 years from our team in the MICE sector in the Canary Islands, to develop the Canarian MICE Way

We are co-founders of the commercial brand Tribuna Events, which, since 2020, has been offering specialized services in the MICE sector to support the production of Incentives and Conventions in the Canary Islands
German Gonzalez (2)

Germán González

Co-founder of Tribuna Events and Canarian MICE Way

Freelancer in the MICE tourism sector

Hector Hernandez (1)

Héctor Hernández

Co-founder of Tribuna Events and Canarian MICE Way

Event Consultant, Director and Manager

Why the Canary Islands?

The Canary Islands are an internationally renowned tourist destination, blending a rich cultural heritage with stunning natural landscapes and enviable year-round weather.

Each of the eight islands that make up the Canary archipelago has its own unique characteristics, landscapes, geography, traditions, cuisine...

This uniqueness, combined with the wide range of services and experiences available today, and thanks to the excellent air connections that the main islands have with major national and international airports, positions them as an unbeatable and top-tier destination within the MICE sector.

The spectacular range of accommodations available on the islands, primarily 4 and 5-star hotels, is complemented by congress venues of various sizes, special spaces such as estates or vineyards, and team-building and leisure activities such as cultural treasure hunts or whale watching. This winning combination has been enjoyed for several decades by companies primarily from the European continent.

A notable statistic highlighting the impact of MICE tourism on the islands is the revenue of nearly 350 million euros generated in 2022.

A figure that has many opportunities for growth if there continues to be a commitment to maintaining a high-quality offering, good air connections, and a prominent international positioning.
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Promotional action program for the Canary Islands as a MICE Destination targeting the American Market

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